Before Going Mobile – Takeaways from the Innogive Conference

Svetha JanumpalliGuest blogger Svetha Janumpalli is the Founder & CEO of New Incentives, an organization that enables people to directly invest in individuals and households in the developing world, and then sustain those investments for free over time. Prior to founding New Incentives, Svetha spent time with the Grameen Bank and the Center of Evaluation for Global Action. 

From Text2Give to mobile apps, there are multiple ways non-profits can become involved with mobile technology. As Clam Lorenz of PayPal noted, people are expected to spend over $7 billion from their mobile phones this year alone. What does this mean for non-profits? We have a lot to gain if we approach mobile giving strategically.

Unfortunately, thinking about going mobile is a dwelling task. Thanks to a scholarship from Rally to attend the Innogive mobile giving conference, I found an easy place to start. Most online donations come from clicks through emails. Today, many emails are read on mobile devices. Before diving into mobile apps and text campaigns, non-profits can:

  1. Optimize emails for readability on mobile devices
  2. Ensure emails contain easily visible links to your website
  3. Increase page load speed because mobile users get bored easily
  4. Utilize responsive web design

For great resources on responsive web design, check out the following post by Beth Kanter: http://www.bethkanter.org/mobile-social/. In this post, Kanter also discusses Goodwill, which is a wonderful example of an integrated mobile strategy.

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