Engaging Donors with Storytelling-Beyond the Personal Story

storytelling graphic note

Is your cause caught in the personal story trap? How do you tell stories that don’t just explain, but compel your supporters to donate? How do you tell a story so your audience’s participation (whether donating, writing a letter, or spreading the word) is required to determine the outcome of the story?

This session discussed the key factors of how to tell your cause’s stories to drive donations and truly engage your audience so they feel and are part of the solution. A perfect combination of theory, research, and Sue Citro sharing her amazing experiences at the Nature Conervancy—bringing storytelling into her organizations culture from the ground up.

It’s Not You, It’s Your Stories: Why Fundraisers are Failing at Storytelling – and What They Need to Change #12NTCNPStory
3:30 PM – 5:00 PM
Wednesday, April 4
Sue Citro, Nature Conservancy
Steve Daigneault, M+R Strategic Services

PDF of presentation

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