Ramya Raghavan and Hunter Walk from YouTube stressed the importance of the people behind YouTube videos during their NTC session yesterday. YouTube viewers want to connect with these people to see what they have to say on trending topics and explore what they are creating in innovative spaces. With 4 billion views a day and 60 hours of video uploaded every minute, YouTube has become one of the most powerful ways for organizations to connect with an audience- if you know how to do it well.
Here’s a quick look at Ramya and Hunter’s 4 tips for YouTube success:
1. Content is king. Develop a thought-out channel strategy with serial and episodic content in order to build an audience that is just waiting to tune in. Peg your story to current and relevant events, and set up a calendar to help you plan your content in advance.
2. Leverage YouTube search. When posting your videos, always include a killer title, concise and helpful description, and a link to find out more about your organization. Also- don’t be scared to tag away! We want your video to bubble up in as many searches as possible so that you can reach more people and share your story.
3. Activate your audience. Involve your community by posting videos that empower your supporters to respond- either with strong calls to action (e.g. to volunteer or to donate) or to create their own video and share it.
4. Think BIG with YouTube. Use channels to own a topic and become a trendsetter in your space. Think beyond creation to curation.
Lights, Camera, Action: How to Succeed on YouTube
Ramya Raghavan and Hunter Walk, YouTube
Thu April 5th 3:30-5:00pm