San Francisco, CA, June 26, 2012 – Rally, winner of back-to-back Campaigns & Elections Reed awards for best online fundraising platform, announced today that it has raised $7.9 million in venture capital from over a dozen Silicon Valley luminaries, as well as top political strategists from the Obama and McCain campaigns. Investors include Kevin Rose, founder of Digg and partner at Google Ventures; Reid Hoffman, founder of LinkedIn; super angel Mike Maples; Tim Ferriss, author of the Four Hour Work Week; Eric Reese, author of The Lean Startup; Tom Steyer, founder of Farallon Capital; presidential media strategist Mark McKinnon; Andrew Bleeker, President of Bully Pulpit Interactive, President Obama’s digital marketing agency; and the bipartisan consulting firm Vianovo. Rally plans to use the funding to hire additional engineers and to continue to expand and improve its award-winning platform and tools.
Rally, the largest online fundraising platform for political campaigns and advocacy organizations in 2012, serves candidates throughout the country, at every level, on both sides of the aisle. From the presidential race to school board contest, candidates and advocacy organizations are raising millions of dollars using Rally’s social fundraising tools. “Rally has quickly emerged as the ultimate player in online political fundraising,” said Zac Moffatt, digital director for Mitt Romney’s presidential campaign. “The Romney campaign wanted the best solution to achieve the scale and flexibility needed for a Presidential and Rally best met that criteria – it’s simple yet robust.”
“Any candidate, looking to maximize their resources ought to use Rally,” said McKinnon.
While the company’s roots are in politics, Rally powers fundraising for all types of causes that matter. Rally is currently helping a pastor save his church, a student attend Cornell University, and a cancer patient pay for treatment. “We are focused on empowering individuals and causes to solve problems and build awareness on a scale never before seen,” said founder, CEO, and former Texas politico Tom Serres. “We are very fortunate to have attracted investors who understand the burgeoning Cause Economy.”
Rally’s rapid growth into the non-political space is generating new insights that are benefitting political causes, Serres said. For instance, the techniques that a Make-a-Wish Chapter utilizes help Rally improve fundraising for candidates.
“Rally is optimizing the fundraising process for candidates and advocacy organizations,” said Andrew Bleeker, “The knowledge they are gaining from donor engagement is astounding, it will serve to refine the fundraising process for cycles to come.”
“This venture capital — and the networks associated with it — will power innovation at Rally and help candidates, charities and other causes that matter raise money faster and easier,” said Serres.
Rally (www.rally.org) is an online fundraising platform that helps anyone with a cause raise money, share their story and connect with new supporters. Rally offers personalized, easy-to-use social fundraising tools for passionate individuals, groups, nonprofits and political candidates. Rally gives each cause a place to share stories, photos, videos and updates with supporters specifically at the point of donating. Rally uses the power of social media to help people deepen existing relationships and reach new networks. Rally provides tools to process donations and analyze campaign successes, making fundraising easy for everyone.
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