How To Rally

Rally 101: 5 Tips for a Great Updates Section


If you’ve followed our earlier Rally 101 posts, you now should be ready to introduce your crowdfunding campaign to the world. One way to inspire people to give and to follow your story is through your Updates section, and we have some pointers on how to create the best updates possible.

Crafting a messaging strategy is key to building momentum for your Rally. Our advice sounds ridiculously obvious because it is obvious, but  for those of you overwhelmed as to where to even begin, we’ve got you covered.


Rally 101: How to Set Fundraising Goals and Rewards

monkeyelephantdonationsBefore you even created your Rally page, you probably had some dollar figure in mind for your crowdfunding campaign: the amount of money needed to, say, pay for study-abroad tuition or the approximate cost of medical treatments for a family member.

This Rally 101 post will address the basics of setting and inputting those donation goals, suggested contribution amounts, and even rewards for your supporters.


Rally 101: Uploading Supporters to Your Page



So you’ve chosen your fundraising cause, you’ve set up your page with a Cover photo or video, and you’ve named your Rally and written up your About section and appeal for donations. Do you know who you’re asking for support and how to connect them to your crowdfunding campaign?

This Rally 101 post will show you, step-by-step and with helpful graphic illustrations, how to easily upload your email contacts or social-networks lists of friends, family, and coworkers to your cause home page.


Rally 101: Using Video on Your Rally Page

In this post on how to choose the best images for your Rally’s page, we look at video Covers. Just as with a photo Cover, the video introduces your Rally to potential supporters.

Your Rally video needs to clearly communicate your message and your Rally’s story, allowing a potential supporter to watch it and, right off the bat, understand your cause and your passion for it—what you’re fundraising for and why.


Rally 101: Tips for Rally Page Photos

We’re back with another set of pointers for Rally users, this time taking a look at how to use the best photo images for the Cover page of your Rally. (We’ll address video Covers in our next post.)


We call the main page of your Rally fundraising campaign a Cover because it works like the cover of a book or magazine: The cover entices you to pick it up, check out the table of contents or book summary, and decide if you want to buy it or put it back on the shelf.

In order to bring supporters for your Rally page, you need a compelling and attractive Cover image.


Crowdfunding Campaigns Inspired by Film



This post is excerpted from an article on the Sundance Institute’s Artist Services blog about how directors and producers can use to raise money for the people and causes that they’ve featured in their films.

Some of the best documentary and feature films often focus on a marginalized, isolated, or troubled community…These people’s circumstances have moved you, mystified you, or pissed you off so profoundly that you feel compelled to explain them to a wider audience and do what you can to help along the way. 

But once your film gets into festivals, theaters, and Netflix queues, what more can you do for the individuals whose stories you’ve so painstakingly told? You’ve of course heard about directors and producers using crowdfunding to cover their production expenses and get their movies made…Filmmakers are also using their movies to launch philanthropic crowdfunding campaigns.

See “How to Fundraise for the Cause Behind Your Film” to learn more.

Rally 101: How to Write a Strong ‘About’ Section

Welcome back to our Rally 101 series of user tips. This post covers the basics of how to tell a powerful story in the About section of your page.

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In the About section you explain to your supporters why you have decided to create a crowdfunding campaign. This is your opportunity to connect to your readers and inspire them to support your Rally and follow the story behind it.


Rally 101: What’s in a Rally Name?

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Hi, supporters! We will periodically feature some tips and advice for creating an inspiring Rally, whether you’re starting your very first fundraiser with us or if it’s been a while and you’re coming back to launch a Rally. We’ll walk you through the basics to give your Rally power and personality.

First things first: Deciding what you’re going to name your Rally.


Team Spirit: Athletes Fundraise to Win



You’ll often see athletes taking a short break from their grueling training regimens at this time of year, going a little less intense in the weight room, on the running trail, or on the playing field.

But for the teams crowdfunding with, competition season has already arrived. Community teams and elite national- and international-level athletes have been collecting donations to pay for equipment, uniforms, and travel to meets and matches in the U.S. and overseas. After the jump you’ll find the back stories of these champs and how you can help them reach their gold-medal goals.


Become a Fan Fundraiser for Your Favorite Rally


No doubt you’ve seen lots of crowdfunding campaigns on that have inspired you to support, follow, or give to keep the fundraiser going. If you’ve wondered how else you can connect with cause leaders and their donors, we have made it super easy to do so: Here’s what you need to know to become a Fan Fundraiser.