SPOTLIGHT ON KARTIS
Kartis, a project launched by residents at the Harvard Innovation Lab, is a crowd-sourced map of nonprofit organizations around the globe. Residents are designing this map to help nonprofits connect with one another to share ideas and resources.
We asked Rally Leader Andrew Cole for some crowdfunding advice to help others along the way. Here’s what he had to say:
Q: What have you found to be the most effective way to spread the word about your cause?
A: Sharing on Facebook is great, and we managed to pull in a lot of money that way. But I think what’s even more important is reaching out to possible supporters who you think have a personal stake in your cause, and explaining to them on a person to person level what your project means to you, and what you think it means to them. This could be through an email, or in person. That way, your campaign becomes a part of a larger conversation, and the more personal the better.
Q: What are some strategies you suggest to encourage donations?
A: Networking, networking, networking! I’ve found that the Rally campaign has given me an excuse to reach out to a lot of interesting people I haven’t spoken to in a while, and on a personal level that’s been really great for me. So use it as an opportunity to reach out to the professor or family friend you haven’t spoken to in a while, but who you know would be interested.