Rally Notes

Rethinking Your Website: Tips on Process and Success

Graphic Recording for 12NTCredesign

It Time to Redesign Your Website?
Kira Marchenese, Director Internet Communications, Environmental Defense Fund
Farra Trompeter, Vice President, Big Duck
Tue April 3rd 10:00-12:30

NonProfit Technology Conference is off with bang! Dozens of people were sitting on the floor and standing in the doorway for a packed session as Kira Marchenese of Environmental Defense Fund and Farra Trompeter of Big Duck held forth for a solid ninety minutes about useful processes, tips and case studies for rethinking your website.

This session was pure gold for small, new organizations and large established organizations alike. No matter who you are—avoiding the time, financial and mental headaches of a project gone wrong are critical to your organization’s success.

From content strategy, goal setting, moodboards, wireframe specs, and a repeated push to build based on user personas, Farra and Kira gave NTC particpants a multi-faceted toolbox for nonprofit website communication.

Slides from this morning’s talk can be found at: http://www.nten.org/uploads/12ntc/12NTCredesign.pdf

A limited number of prints of this poster can be found today and tomorrow at the Rally.org table outside of Grand Ballroom A at the Union Square Hilton. Check back often! We’ll be displaying the actual large format posters soon after each session that we cover! Follow us on Twitter stay updated during the conference.

100 Trends in Nonprofit Tech – An Illustrated Poster

100 Trends in Nonprofit Tech Poster


Last night, speakers from the Nonprofit Technology Conference gathered to share tips, trends, and conference-survival techniques over dinner at Rally.org‘s headquarters. All the attendees – including folks like Beth Kanter, Evan Bailyn, and Britt Bravo – named the nonprofit technology trend that most excites them, and illustrator Kate Rutter created a fabulous visual summary of all their ideas. Thanks to everyone who contributed!

Click on the image above to see a detailed view, and check back here over the next three days for more visual Rally Notes from the best and biggest sessions at NTC.

Company Culture: Have an Open Mind

Rally is working to identify and document a company culture to help solidify the foundations upon which to grow. We are trying to create something that is applicable and memorable so we can make decisions based on values we all agree are important.

In discussions about company culture, the thing that came up again and again is trust. At first, this seemed a little too broad and difficult to apply to behavior in the workplace, but thinking about trust in the context of work for a few days really made us realize how important it is. Trusting our co-workers is essential to a productive and enjoyable work environment. If we are going to let our co-workers go to meetings and represent our best interest, we have to have believe in their motives and ability to do this well. And if trust is too much to ask, at the very least we need to be wary of mistrust and keep an open mind.

The hardest part of it is actually being open minded. I don’t think I’m alone in my own fixation on how smart I am and how foolish and wrong everyone else is. So we should all take advantage of our ability to control how we think about other people.

We should strongly consider the possibility that all the people we work with are trustworthy and have our best interest in mind. And the idea is more than just probable, it’s actually believable, since we spend all day with each other, lobbying for our own desired outcomes.

It seems fitting that we should all have an open mind, since we ask people everyday to consider a new way of giving and the act of charitable giving itself shows an amazing amount of trust. When we give, we are saying that we trust another party to change things for the better. We are trusting them to do more with the money than we expect we can do with it.

As our users display their open minds, trust, and a belief that others can tackle problem better than they can, we will make this an essential part of how we conduct ourselves at work. We will trust each other to do their  jobs well, and when in doubt, we will have an open mind.  While we spend time arguing about free will, fate, and the merits of our political leaders, we all agree in one essential truth: we don’t really know anything.