We’re big fans of the team over at charity: water. In the past five years, they’ve brought clean water to two million people in need. They’ve also proven that Fan Fundraising (sometimes called peer-to-peer fundraising or distributed fundraising) can be wildly successful.
Today, they’re kicking off their September campaign to buy a new drilling rig and accelerate the construction of new wells. Their goal is to mobilize 1,200 supporters to raise 1.2 million dollars – in just one month.
To reach this goal, charity: water has created a perfect storm of modern fundraising best-practices:
Transparency through specificity: Donors and fundraisers know exactly what kind of equipment their money is helping to buy, which helps them understand the value of their impact and the context of their actions.
Storytelling with new media: Even though donors know precisely where their money is going, Executive Director Scott Harrison makes sure that giving never feels transactional. charity: water communicates the significance of their mission through a rousing video and arresting infographics.
Simple, sophisticated Fan Fundraising tools: On charitywater.com, supporters can create a personalized fundraising page to share with family and friends. These pages distribute the charity: water message to scores of new potential donors. Since they carry a personal appeal from a friend, these pages are also much more persuasive than a message from charity: water itself. While charity: water’s online platform is proprietary, Rally’s tools empower any cause to experience the power of Fan Fundraising.
To watch the masters of Fan Fundraising at work, head over to charitywater.com/september. Support their efforts with a donation, or better yet, create your own Fan Fundraiser page.